An excellent presentation is always a dialog with the audience, never a monolog.  The speaker must make immediate contact with the people. The speech itself consists of a complex communication process that is consciously and subconsciously observed and co-created by the audience. 

The presentation’s structure and the speaker’s skills must incorporate the various levels of communication. An outstanding speaker will play with the rules of communication as if they were an instrument, mastering the subtleties of verbal and non-verbal expression. 

• Their content and text layout convey a sense of intellectual indulgence, and aspire to achieve “light-bulb moments” among the audience. 

• Personal examples and analogies tie in with the audience’s experiences, incorporating subconscious and forgotten knowledge. 
• During the presentation, the speaker never loses contact with their audience – not even when concentrating on the text and technicalities. There should never be any tunnel vision; the speaker’s gaze should speak to individual listeners and simultaneously to the audience as a whole. 
• The speaker’s voice is melodious, and their body language is inviting and encouraging to listeners. The presentation triggers thoughts and feelings which impress and cast the intellectual content in additional contexts. 
• The speaker clearly registers the audience’s body language and momentum, and returns this. 

The speaker uses their passion for communication to create an atmosphere that encourages learning. They are present and able to increase the audience’s attention and the success of their presentation.