External agencies and PowerPoint: how's it going?

Reading time 2 minutes

Let’s face it, communication, marketing or advertising agencies don’t exactly get excited about PowerPoint masters or slide templates. The focus, after all, is on completely different, more thrilling issues such as communication concepts, brand, cross-channel marketing, websites and campaigns. Maybe the agency your company works with just sees PowerPoint presentations as a sideline act. Perhaps slides are only really looked at whenever your corporate design is being developed or relaunched, and a master template and some standard slides are created. Maybe PowerPoint is seen as dull or tedious. Organizing how presentations are handled between organizations and agencies is often an operational matter involving diverse factors, and many individual users. 

Get a brief overview of your current situation by rating the following aspects for labor division and quality: 

How much time and effort do you spend on briefing rounds, processes and organization as everyday collaboration with your agency? 

How much expertise does your agency have when it comes to PowerPoint software? How do you cope with practical problems such as external colleagues with no or very little graphic design knowledge or the specific requirements for internal and external presentations? What are your technical and organizational processes for creating and giving presentations? 

Define your expectations of the agency you work with. Get them to explain and prove their expertise. Check that your expectations are feasible and realistic. 

Work with your agency to establish a sensible and feasible degree of outsourcing. Define time-savers, interfaces, tasks and everyday processes. Identify the time and expense left over. Identify the agency costs and offset them against your own expenses. 

We’re keen to know what you discover during this exercise. We’d love to show you new ways of getting more out of it and saving on costs. Get in touch. 

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