A presentation’s structure plays a key role. What’s the point of being a charismatic speaker with attractive slides if the whole presentation sequence is incomprehensible? Listeners must be able to quickly identify the structure and links between the various presentation components, and be mentally present throughout the entire presentation. The presentation’s recurring theme must always be evident. That’s why it’s important to give enough thought to the presentation’s structure before designing any slides.
Top-management audiences particularly expect logically organized presentations, as they are usually pressed for time and want to be able to grasp the presentation quickly. Not only does a logical structure impress listeners faster, it also helps the presenter memorize the presentation more effectively, and thus navigate through it more easily.
There are several different ways of organizing a presentation, depending on the topic and target audience. This section outlines the most common types of structures, all of which are based on the same blueprint.