An excellent speaker will not only find the right words, but will also be able to use clarity and resolve at the right times as a means of persuasion, open themselves up to listeners at the appropriate moment, and ensure their authority is unquestionable where necessary. They will be especially successful if the content of their statements fits their presentation style, connecting with and persuading the audience.
Both on the stage and in business presentations, the motivation behind each action is of crucial importance. A coherent performance produces a particular effect that exudes authenticity and credibility. This effect is the result of working precisely to a stage-direction plan for the performance, enabling the speaker to map out, in detail, which objectives are best emphasized using which tools of expression. By intensively testing out the various positions and stances in the individual presentation phases, the speaker is able to gain confidence and systematically guide the audience through the presentation. They are now no longer leaving their success to chance.
A presentation consists of certain phases with differing objectives, and the speaker adjusts their internal attitude, body language and voice to its flow. The following phase structure provides an overview of how objectives, motives and tools of expression can all be harmonized. This basic framework can be tailored to each speech, and will be increasingly honed the more it is tested. The speaker slips in and out of roles as needed, being fully present during each performance.
Aim: To create a more successful first impression
Aim: To connect with the audience
Aim: To impart knowledge and information
b) Core statements
Aim: To motivate and convince
Aim: To leave a lasting, successful impression that creates a positive reputation