All Part of a Stage-direction Plan


An excellent speaker will not only find the right words, but will also be able to use clarity and resolve at the right times as a means of persuasion, open themselves up to listeners at the appropriate moment, and ensure their authority is unquestionable where necessary. They will be especially successful if the content of their statements fits their presentation style, connecting with and persuading the audience. 

Both on the stage and in business presentations, the motivation behind each action is of crucial importance. A coherent performance produces a particular effect that exudes authenticity and credibility. This effect is the result of working precisely to a stage-direction plan for the performance, enabling the speaker to map out, in detail, which objectives are best emphasized using which tools of expression. By intensively testing out the various positions and stances in the individual presentation phases, the speaker is able to gain confidence and systematically guide the audience through the presentation. They are now no longer leaving their success to chance. 

A presentation consists of certain phases with differing objectives, and the speaker adjusts their internal attitude, body language and voice to its flow. The following phase structure provides an overview of how objectives, motives and tools of expression can all be harmonized. This basic framework can be tailored to each speech, and will be increasingly honed the more it is tested. The speaker slips in and out of roles as needed, being fully present during each performance.  

Phase Structure for Presentations


Aim: To create a more successful first impression 

  • Motive: "I position myself clearly and responsibly in front of the audience in the role of authority” 
  • Posture and voice are highly present, clear and unequivocal. 

Aim: To connect with the audience 

  • Motive: "I establish contact with the audience and invite everyone in." (communication role) 
  • Posture and voice are approachable and respectful.  

Main body 

a) Content 

Aim: To impart knowledge and information 

  • Motive: "I demonstrate my expertise and convince the audience based on my role as expert.” 
  • Posture and voice are informative and incisive. 

b) Core statements 

Aim: To motivate and convince 

  • Motive: "I create highlights and emphasize special, important aspects." (role of communicative authority and expert) 
  • Posture and voice convey respect, passion and strength. 


Aim: To leave a lasting, successful impression that creates a positive reputation 

  • Motive: "I take my leave with a confident exit, showing full appreciation for the audience. Slipping out of my role of speaker, I make myself available to the audience as a point of contact.” 
  • The closing statement is persuasive and demonstrates the speaker’s focus on the people. The authority takes their time, waits for the audience’s reaction, accepts it, and adopts an approachable, respectful manner. 

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