Henry Scott is the Head of Strategy at sports equipment manufacturer X-Treme Sports. To further accelerate the company’s ambitious growth and become number one on the market, he proposes taking over competitor Fun Sports Enterprises (currently number five on the market). He intends to convince the executive board of this idea at the next strategy workshop. How could he structure his presentation?
Henry knows the executive board is split when it comes to opinions on takeovers. A number of past attempts to take over competitors have failed. Several executive board members are especially critical of Fun Sports Enterprises. To ensure his proposal is viewed objectively, Henry decides to only mention it at the end of the presentation. He devises the following structure with the respective core statements for each subsection:
Topic 1: Growth through acquisitions
Argument 1: A suitable acquisition would enable us to achieve our growth targets quickly.
Topic 2: Conditions for successful acquisitions
Argument 2: Fun Sports meets all the requirements for successful acquisitions