Success factors for creating presentations

Good presentations are crucial

Along with emails, PowerPoint presentations have today become a de facto standard in business communications. It is estimated that 200 million PowerPoint presentations are created worldwide every day. Whether it’s to present your own company to clients or to present a project’s status to the executive management, presentations are a way of visually conveying even the most complex of information, and thus making it more accessible.

Used skillfully and appropriately, they not only have the power to inspire clients, but can also be seen by decision makers as proof of management abilities, thereby positively influencing and boosting careers. On the flip side, one poor presentation is enough to unravel an entire business or thwart professional development.

But when is a presentation considered “good”? And what’s the best way to create one? Most people struggle with this. Experience has shown that only very few people have learned to express their thoughts visually and mastered the tools necessary for this.

Erfolgsfaktoren einer Präsentation

The five success factors for creating presentations

Experience has shown that successful presentations are organized, simple, concise, appealing and relevant, producing the acronym OSCAR.

Fünf Erfolgsfaktoren

Acronyms are a practical tool helping to make their content easier to remember. In future, we thus recommend always keeping this simple idea in mind when creating presentations. Think of it as being that you will only win the Oscar for best presentation if your presentation meets these precise requirements (OSCAR principle for presentations).

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