Presentation success with the right mix of training
It is of course important to give people all they need to properly position themselves, their company, their topic and their message in presentations, and achieve the success they desire. Not to mention ensure they don’t stretch viewers’ patience. This raises the question of a strategy in relation to an overarching corporate presentation goal. As well as questions about the range and availability of seminars, personalized support and methods used. About classroom training, online training, personal coaching, about in-house training or external course providers.
The discrepancy between available training programs and the need for action
The results of Strategy Compass’ 2017 international presentation study show that most companies offer presentation training. And yet there are also surprising discrepancies when these offers are matched with the identified needs for action.
The components of success
A successful presentation is the sum of multiple components: Good technical skills, high-quality content and design, and a convincing delivery. But it is not mandatory for everyone contributing to a presentation to have all of these. The focuses differ depending on the target group within the company.
Technical skills include simple basic training courses on how to implement predefined slides in PowerPoint. There are a number of web-based training solutions which can be used to teach the basics of the software here. In addition to a basic understanding of PowerPoint and its key functions, however, there are other important factors which can be taught better with the help of a coach. A coach familiar with not just the software, but also the fundamental design principles and, particularly, the specifications of your corporate design and company-specific aids. The critical issue in practice is thus less about how to apply animations, but rather about how to use your corporate template wisely and which formatting options are allowed/prohibited by the corporate design.
High-quality content and design are things PowerPoint coaches can’t normally teach. For example, how to convince decision makers in specific situations, what makes a story, what options there are for visuals, and how to design good slides. The choice of providers here is relatively limited; you can generally choose between external providers and training courses or in-house training by usually external experts. We believe the following points are important for success:
- The coach must be familiar with your specific requirements, e.g. template and design guidelines. Slide design is not totally free, but instead always in keeping with your corporate identity, and the techniques and tips imparted must be adapted to your context.
- The participants should practice using their own examples. Many of the methods are easy to grasp, but very difficult to apply in the complexity of a participant’s own project. Competent sparring is required here.
- The context of your organization must be actively incorporated. Only then is it possible to generate new ideas and approaches capable of being implemented in everyday reality, with its time constraints, complex interpersonal relationships, and hardly controllable input by other departments.
Personal delivery ultimately brings your presentation to life. It’s the performance that convinces listeners, captures their interest, makes them fans or facilitates their decisions, regardless of whether it’s an internal or external presentation. The presenter is not only a brand ambassador; they’re the ambassador of their area, their subject field and, not least, themselves. This is where role-based coaching and personal presentation, speech and voice training come in, requiring good briefings. They’re what round off success in the end.
If you have developed a general plan for these areas using basic formats, you will also have the freedom of enhancing competencies through highly personalized coaching sessions based on individual needs or important Events.