Let’s be honest: What communication, marketing or advertising agency is inspired by PowerPoint masters or slide templates? The focus, after all, is on completely different, meatier issues such as communication concept, brand, media mix, websites and campaigns.
Most companies don’t realize the true costs associated with PowerPoint. These are often completely underestimated, just like the potential opportunities for efficiency and savings. Perform the “how are we going” check. Answer a few questions and get an idea of where you currently stand.
In a recent blog post, we described how important presentations are in anchoring a brand in employees’ hearts and minds. A little while ago, I had an interesting conversation with the head of communications at a not-so-small business. She told me that PowerPoint was the reason the brand was having trouble really taking off inside the company. Which only demonstrates once again that, like it or not, you should never underestimate the power of PowerPoint.
In this post, we’d like to take another look at the role of presentations in company internal communications. For indeed, more presentations are held internally than externally. Think of decision documents, projects, review meetings, sales conferences, departmental meetings, and a dozen other occasions. And here’s a small word that tells you something about their ascribed level of importance. That word is ‘only’. It is ‘only’ for internal purposes. ‘Only’ for co-workers. ‘Only’ for an info-update briefing...
When it comes to presentations, there’s what you can be classified as routine craftsmanship and there’s rousing, passionate freestyle brand management. This includes company presentations as well as canvassing or sales appointments, results and project presentations or speeches and lectures.
At some point, you may want to hand out your presentation: in paper form or perhaps electronically. This may sound simple, but there are a few things you should consider first. In our experience, there’s more to this than simply clicking ‘print’ or ‘attach file’. Why? As is so often the case – the devil is in the detail.