Brands change. Whether they are repositioned or consolidated across corporate groups or different media, this always involves highly complex projects with numerous participants – usually supported by a lead agency.
Critical to the success of a brand relaunch is the moment where employees first actually encounter the new corporate design. Will it generate enthusiasm or frustration? Or might it even flop? It’s often the little things that tip the scales – such as forms or templates in Microsoft Office. You’ve still got the old versions, plus the new versions. And converting existing presentations and documents into the new design is a real hassle, if not impossible. Old CD and new CD co-exist for far too long.
This is when it pays to work with us. We are experts in design and usability, in technical implementation, in streamlining processes and structuring communication – and always have our eye on the big picture.You can rely on our comprehensive suite of tools and service packages to bring your day-to-day operations safely though the relaunch process.